Eeveral possible answers to these questions and the impact differs per individual. In this article I explain the most important developments. With this Country Email List I may provide you with some tools for your decision-making in 2022 or beyond. First of all, I distinguish between two main themes: 1. The Battle of the Giants Microsoft, Google, Quantcast, but also Country Email List large publishers such as Azerion and De Persgroep Media (DPG) are innovating for independence. 2. The publishers enter the playing field The basis of successful campaigns always lies Country Email List in knowledge & data.
How well do you know your user and how Country Email List well can you tailor your message to it? Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with advertisers via platforms owned by third parties for years. The Country Email List latest developments in the field of privacy and cookies provide the unique development that publishers Country Email List will increasingly offer this data independently. 1. The Battle of the Giants Google has been on top of the monkey rock for years. Many advertisers have become familiar with products Country Email List such as Discovery Ads, Smart Display, TrueView for Action or Performance Max . However , there also seem to be some cracks in Google 's strong image . Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market.
Two developments stand out: Bing Advertising Country Email List Introduces Display With Bing Advertising, Microsoft has a major interest in acquiring a share in its own auction system. In this way, they can combine the data acquired from users' browser, email Country Email List products and into an AI model and serve ads. That they are making considerable progress is apparent from the acquisition of Xandr (formerly Appnexus, a provider of advertising space through an auction, or an SSP). And from the acquisition of Nuance, a leading AI company. Bing advertising Country Email List It's no coincidence that the Bing Ads platform now also offers similar display campaigns to Google Ads.